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NSPCC PANTS campaign

The NSPCC PANTS campaign is there to provide support to parents to enable them to talk to their children about staying safe without even having to use the term sexual abuse.   The campaign was based on a Council of Europe initiative called The Underwear Rule and it was developed to form the PANTS acrostic with each letter representing a safety message:


P – Privates are private

                                                A – Always remember your body belongs to you

                                                N – No means no

                                                T – Talk about secrets that upset you

                                                S –  Speak up, someone can help.

Since the start of the campaign, the NSPCC has helped over 400,000 parents talk to their children about sexual abuse and a range of materials have been developed that can be used with young children.

The PANTS song and animation, aimed at children aged 4-8 years old and made by Aardman Animations, creators of Morph, Wallace & Gromit, and Shaun the Sheep, will be promoted in cinemas UK-wide.

The PANTS song is charming and very catchy and we believe that young children will quickly pick up on it.  In launching the campaign, Peter Wanless, CEO of the NSPCC said: “We know many parents will struggle with the idea of talking to their children about sexual abuse but it’s vital if we want our children to understand how to stay safe. Parents know it’s an important conversation to have but don’t always know how to go about it. We hope our new child-friendly and catchy animation will act as a conversation starter helping parents to address the topic of sexual abuse.”